Rudolph the Red-Nosed Reindeer
Dec 23, · That's how executives at Montgomery Ward originally described Rudolph the Red-Nosed Reindeer, who first appeared in a book written by one of . The story of Rudolph the Red-Nosed Reindeer dates back to and centers around a copywriter named Robert L. May. May worked for Montgomery Ward, a .
Today I found out Rudolph the Red-Nosed Reindeer was created departjent the department store chain Montgomery Ward as a way to save money on what department store invented rudolph of their annual Christmas promotions. The year was ; Montgomery Ward, at that time, gave away coloring books to try to get more shoppers into their stores during the holiday season.
Up to this point, they simply bought departnent coloring rudolpn to give away. Inin order to save on the price of the books, they decided to try to make their own. Enter Robert Wht.
Because of this, he was chosen to write a Christmas story to be used for this promotional coloring book. May was very small as a child and was often picked on, so inventes to make it an Ugly Duckling type what to do dominican republic punta cana, which he wrote in the same verse as Twas the Night Before Christmas.
While he was writing, he tested various versions of the story out on his four year old daughter, Barbara, until he and she were both how to speak tagalog online with the results, at which point he presented it to his boss. In the first year after its creation, around 2. Interestingly, despite the fact that May created the story of Rudolph and it was wildly popular, he did not what department store invented rudolph first receive any royalties from it because he had created it as an assignment for Montgomery Ward; thus, they held the copyright, not him.
In a rare move for a business, inMontgomery Ward decided to give the copyright to May with no strings attached. Once the copyright was his, May quickly was able to pay off his debts and within a few years was able to quit working at Montgomery Ward, though just under a decade later he did go back and work for them again rudolpj retiring in I seem to recall that the woman who voiced Rudolph in the Christmas special actually passed away this year.
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Sep 19, · Rudolph the Red-Nosed Reindeer first appeared in a marketing campaign for retailer Montgomery Ward. The company gave away coloring books each Christmas to bring children and their parents into their store. In , the company decided to produce the books themselves in order to save on cost. Describing the campaign as ‘the perfect Christmas crowd-bringer,’ the company gave away . Dec 02, · Rudolph the Red-Nosed Reindeer Was Created By the Department Store Chain Montgomery Ward. December 2, Daven Hiskey 6 comments. Today I found out Rudolph the Red-Nosed Reindeer was created by the department store chain Montgomery Ward as a way to save money on one of their annual Christmas promotions. The year was ; Montgomery Ward, at that time, . May 15, · Montgomery-Ward. Rudolph, which means ‘famous wolf’ in German, was not introduced until when Robert L. May wrote a children’s book for Montgomery Ward titled ‘Rudolph the Red-Nosed Reindeer’ earning the ruby-muzzled mammal a firm place in reindeer history.
You know Dasher and Dancer and the rest of the gang. But do you recall, the most 'Perfect Christmas Crowd-Bringer' of all?
That's how executives at Montgomery Ward originally described Rudolph the Red-Nosed Reindeer, who first appeared in a book written by one of the company's advertising copywriters and given free to children as a way to drive traffic to the stores.
Curious to know more about how Rudolph really went down in history? It's all in the pages of a long-overlooked scrapbook compiled by the story's author, Robert L. May, and housed at his alma mater, Dartmouth College.
This first edition of Rudolph, the Red-Nosed Reindeer, bottom, and original layout, top, are from the estate of Robert May, who wrote the famous story in as part of a Montgomery Ward marketing campaign. May donated his handwritten first draft and illustrated mock-up to Dartmouth before his death at age 71 in , and his family later added to what has become a large collection of Rudolph-related documents and merchandise, including a life-sized papier-mache reindeer that now stands among the stacks at the Rauner Special Collections Library.
But May's scrapbook about the book's launch and success went unnoticed until last year, when Dartmouth archivist Peter Carini came across it while looking for something else. I pulled it out and all the pieces started falling out. It was just a mess,' Carini said. The scrapbook, which has since been restored and catalogued, includes May's list of possible names for his story's title character — from Rodney and Rollo to Reginald and Romeo.
There's a map showing how many books went to each state and letters of praise from adults and children alike. May, photographed with his daughter, Barbara, right, next to a first edition cover, left, was a Dartmouth College graduate.
He left his estate to the college, which now houses the special collection of Christmas keepsakes. The scrapbook also chronicles the massive marketing campaign Montgomery Ward launched to drum up newspaper coverage of the book giveaway and its efforts to promote it within the company.
Near the front of the scrapbook is a large colored poster instructing Montgomery Ward stores about how to order and distribute the book. An illustration of Rudolph sweeps across the page, his name written in ornate script. A hand-written list of possible names for reveals May almost named the famous reindeer Reginald, and thought about Rodney, Roddy, Romeo, Reggy and Roland as well.
There are exclamation points galore. Rudolph is described as 'the perfect Christmas crowd-bringer,' if stores follow a few rules, including giving the book only to children accompanied by adults. The response was overwhelming — at a time when a print-run of 50, books was considered a best-seller, the company gave away more than 2 million copies that first year and by the following year was selling an assortment of Rudolph-themed toys and other items.
But lest this become a story about corporate greed, it should be noted that in , Montgomery Ward took the unusual step of turning over the copyright to the book to May, who was struggling financially after the death of his first wife. May eventually left Montgomery Ward to essentially manage Rudolph's career, which really took off after May's brother-in-law Johnny Marks wrote the song made famous by Gene Autry in , and the release of a stop-motion animated television special in Both the song and movie depart significantly from May's original plot, however.
In May's story, Rudolph doesn't live at the North Pole or grow up aspiring to pull Santa's sleigh — he lives in a reindeer village and Santa discovers him while filling Rudolph's stocking on a foggy Christmas Eve. Your wonderful forehead may yet pave the way! Dartmouth archivist Peter Carini, here with a full size Rudolph the Red-Nosed Reindeer which is part of the collection, discovered a scrapbook detailing the launch of the beloved Christmas classic just last year.
The collection also has notes from children written after being read the story. As a small child, Herz, who declined to reveal her age, didn't think there was anything unusual about growing up in a house surrounded by Rudolph merchandise.
It wasn't until she was older that she realized her father's job of 'taking care of Rudolph' was a bit different. She tells her grandchildren that their great-grandpa wrote a story about Rudolph, not that he created the character. I knew my dad had written a wonderful book about Rudolph and now there were Rudolph toys and other things all around us,' she said. She acknowledges the myths that have become entwined in Rudolph's history — including the notion that May wrote the story as a Christmas gift for his older daughter, Barbara, when his wife was dying of cancer and that a Montgomery Ward manager 'caught wind of the little storybook.
There's the softer, romantic version and the more fact-based version. Herz said her father would be thrilled to see how his creation and its many incarnations have become part of American culture.
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