How To Use Twitter For Business Effectively in 2021 & Beyond
Jun 11, · How to Use Twitter for Business 1. Build a profile that stands out.. First and foremost, you need to set yourself up for success by customizing your 2. Add value with your content.. Adding value to your Twitter content is very similar to adding value to other marketing 3. Optimize your. Sep 29, · 7 Tips To Use Twitter For Business Effectively 1. Build an Impressive Profile Once you have clear-cut goals, your first work will create a flawless profile for your business.
Twitter is amongst the most sought-after social networking platforms when it comes to reaching out to people for brand promotion. Most businesses use it to engage their target audience quickly. However, only those who know how to explore Twitter professionally can turn their followers into customers.
Designhill conducted an online session with the social media consultant Nickey Kriel who shared how to use Twitter for business how to use twitter effectively for business in the best possible way. Have a look! Twitter is where millions of people spend their time and get themselves updated in their fields of interest.
But, it is effectivrly more a social platform to share information. More than that it is now a marketing tool that businesses of all scales explore to grow in terms of followers and sales. The only way to promote your business amongst the masses through Twitter is to have many thousands of followers.
Then, chances how to use twitter effectively for business that a majority of them will be interested in visiting your business website to buy your products or services. But, having that many followers and twitrer them with your business is not an easy task. So, to ues you the correct way to use Twitter for your brand promotion, Designhill thought to invite an expert to address the issue.
Nickey shared her rich experience on how to use Twitter to grow your followers and sales. She gave tips and tricks to explore hashtags to drive visibility and how to spot influencers and engage them. The attendees learned also about the use of Ise lists, Twitter ads, email lists, etc. Nicky Kriel is a globally recognized social media marketing influencer who speaks on social media issues. She has a passion for equipping businesses with correct social media strategies to drive engagement and sales.
With such a background, she believes in building relationships and not just using tools and technology. In this post, we have shared the video of the session where you can view the whole discussion we had with Nicky.
So, what are you waiting for? Find out how to use Twitter to twotter your business successful. Nickey Kriel: What I like about Twitter is that it does not cost anything in using this platform. I think if you are on Facebook or Instagram, you need to pay for advertising to be seen.
Whereas on Twitter, you can still do a lot of things without spending advertising bucks to get seen and noticed. I think Twitter is probably something that you want to use together with another platform. For business to business, I normally recommend using LinkedIn and Twitter to engage and drive traffic. If you have a business with consumers, I would say use Facebook and Instagram, but use Twitter also to get business.
What I like about Twitter is that it is short, brief, and it moves fast. On Twitter, what county is noblesville indiana in get an unfiltered view. If you ask any question, you will find a few people diving in to give you an answer. And, there are no gatekeepers. This means you can talk to anybody about anything that you want to.
Nickey Kriel: Twitter probably has the biggest mix of different people. I, as a small business owner myself, have built up lots of relationships with other small businesses. So, I know effctively people are there on Twitter, talking to each other. You have got big brands there, but you might have somebody who is tweeting on their behalf. Most people know that they will get a better response if they speak directly on Twitter.
They might not get much response when making how to use twitter effectively for business phone call or send an email. Lots of people use Twitter for customer service because you have that conversation. But, you can find all types how to use twitter effectively for business businesses due to a big spread of age groups. What I especially like is that people often go onto Twitter to talk about an event.
They will talk live about the events or TV programs that they are watching live. So, you get a live and immediate response to events.
Ror, do not forget that most news and stories still break on Twitter. I went into Twitter to find out what the story breaking out was all about. Nickey Kriel: Some people think of Twitter as a one-way tool.
They use it to broadcast. You see this particularly when the companies use automation. It may be that their blogs go automatically on Twitter.
That means they are not interacting with people. They just have scheduled posts, and there is no conversation going on. So, they are usr out on conversations and engagement. That is how to dress like brandon flowers they just think of Twitter as a broadcasting tool. So, the myth is that it is a wtitter platform. The reality is that Twitter is about having a conversation with people and speaking to them.
Hashtags are useful on Twitter. But, many people wrongly think that they effextively benefit by using a popular hashtag. Many brands have got themselves into trouble because they blindly followed a trending hashtag. They jump onto a hashtag that is trending without looking at what that hashtag is about. So, I am very cautious about trending hashtags tags. Of course, you can use trending hashtags.
But, before you use a trending hashtag, make sure you read it up and see what people are talking about. Because sometimes brands have got completely wrong about hashtags. They see something trending and jump straight onto it. So, be efffctively when you do that. Also, here is a word of caution. It will give you so much bad publicity. Another myth is about the number of hashtags to use. People often ask this question as to how many hashtags they should be using.
Many people think the more hashtags you use, the more visible you are. All research has shown that you can use one or two to how to buy a us treasury bond more visibility. But as soon as you use more than two hashtags, your engagement rate drops quite dramatically.
If your tweet is full of hashtags, it looks spammy to people. There is also this myth that you should tweet at a particular time. Nobody can tell you exactly what time is better than other times for you to tweet as a business effectivelg.
If you read an article, and it says how to decorate for wizard of oz party pm on a Wednesday, that is uxe somebody who did a bit of research. But, that is what it showed for their country at a particular time. It does not mean that it is right for your business as well. So, just be aware of what you read when people give general ideas of Twitter. Nickey Kriel: To find useful conversations relevant to your business, I would recommend that you find a Twitter Chat.
Twitter Chat or Hashtags were created on Twitter as a way to talk about a particular topic. So, Twitter Chats were first created when Twitter tweets were of only characters. Let us say, there was a what is the best dlna server erupting.
Therefore, people quickly started using hashtags, which at that stage were not clickable. Then they became clickable. So, now you can click on hashtags, and you can see all the conversations that people are having using their particular hashtags.
You can do that automatically. But, there are certain times where Twitter Chats were organized and these chats how to use twitter effectively for business going on all over the time.
For instance, I am in marketing but a lot of the marketers in America might not see me. This is because they are very late at night. I do not want to be up at 2 am as that is not the right time for me. There are Twitter Chats almost every time on the subject of your interest in the world on an allocated time. During that time, people get together on Twitter, and they have a conversation using the hashtag. So, that is a great way dor you get on to it.
You start to speak to real what is another word for sticky in real-time, who you know what they are. Also, you can interact and have conversations with them. When I got started on Twitter at a certain time, I came across the same people.
I started on Twitter 10 years ago. At that time I had children and I was doing the school run.
Nov 26, · If you’re still in doubt, here are the top reasons why Twitter is good for your business: 1. Connect with your customers. Twitter gives you a platform to connect with your customers at any time of . How to Use Twitter for Business and Marketing Step #1: Present Your Brand. Your Twitter account and profile are the foundation of your Twitter experience. It’s your Step #2: Build a Strong Foundation. It’s important that you complete your Twitter account profile completely. Each Step #3: Start. Apr 11, · So, to show you the correct way to use Twitter for your brand promotion, Designhill thought to invite an expert to address the issue. Therefore, the leading creative marketplace conducted a session with social media expert Nickey Kriel on the topic: How To Use Twitter To Make Your Business .
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However, to succeed as a business on Twitter these days, it's critical you're able to stand out. But that can mean many different things for the millions of businesses across every industry on Twitter. So what steps can you take to add to your audience's experience online, instead of simply being a disruption? How can you promote your product or service in a way that encourages people to purchase?
How can you make your brand more human on a platform made for connection? To help you create a successful strategy and leverage Twitter's power for your business, we've created this helpful guide. Keep reading to learn how you can use Twitter for your business this year.
First, you need to build your Twitter marketing strategy. Your strategy is your foundation for success and is worth all the time you spend researching and creating it. A Twitter marketing strategy is just like any other social media strategy -- it is centered around the content you create, publish, and distribute to engage your followers. The content you publish should attract new followers, encourage new leads, boost conversions, and grow brand recognition.
Your business likely already has high-level business objectives, and Twitter is a channel that can help you reach those goals. If your business is looking to generate leads and sales long-term, you'll need brand awareness on your side to get your flywheel moving. The following four tactics will help you develop a strong Twitter marketing strategy to build your presence upon.
Twitter is a tool you can use to search for competitors and see what types of marketing content and tactics they're using. Gathering information on what your competitors are doing will help inform your own strategy. Is there anything they're doing that you should be? What does their customer service look like on the platform?
By asking questions about your competitors, you can launch your own highly-developed strategy. The importance of auditing is not lost when dealing with strategy.
In order for Twitter to be a great marketing tool, you have to be organized. Need to audit your account quickly? Here's how to do it in under 20 minutes. Like auditing, this is a step that needs to be done continuously. Keeping up on best practices as Twitter is updated and goes through changes is key to keeping your impressions and engagements high. Your business personas should be considered in every aspect of marketing, including social media.
When crafting your strategy, and even when creating individual pieces of content, you should have a description of your personas in mind.
Who are you trying to reach? What are they interested in? Will this get their attention? Now that we've discussed tactics for building a Twitter marketing strategy, let's explore some critical steps you need to take to further leverage Twitter's power for your own company. First and foremost, you need to set yourself up for success by customizing your profile.
The last thing you want is someone turning away from your Twitter account -- and potentially turning away from your business -- because you have a Twitter egg as your profile image. Be sure to upload compelling images for both your banner and profile picture. While lots of brands have their logo as their profile image, the Banner is where you can get a little creative with your colors and imagery. If you're just starting out with Twitter or have a new business, you want to make your Twitter handle is extremely relevant to your company.
Using your brand name as your Twitter handle may seem obvious, but there are a lot of Twitter accounts. What happens when your name is taken? If your brand name is already being used as someone else's handle, you can add a CTA at the beginning of your company name.
For instance, let's say your company's name is "HubSpot", but that handle is taken. You could also take inspiration from Slack's Twitter account, and add "HQ" to the end of your handle. Another thing that may seem like a small detail is to update your pinned tweet regularly.
Your Pinned tweet could be about a sale event coming up, or a new marketing campaign you just launched. Either way, it's the first thing your audience will engage with because it stays at the top of your feed. It's also important you refine your description, website link, and location.
All of these things belong on your Twitter profile so your followers know more about your business, and they should be updated and checked regularly. Adding value to your Twitter content is very similar to adding value to other marketing content. You should always keep your buyer personas in mind, because the key to creating successful inbound content is to make your readers feel like you're speaking directly to them.
When thinking about adding value on social, try asking yourself if your tweets advance an idea, entertain, or educate the audience. Without any of those three things, your content is likely to fall flat. Additionally, remind yourself that the purpose of Twitter is to connect and spark conversations.
However, it's vital you ensure you're mixing it up, too. Try mixing in emojis and GIPHs with your pictures and videos. There are also ways to add value to your Twitter account that are specific to Twitter.
Many brands have their own monthly Twitter chats. Twitter chats are a great way to interact with your audience and ask them questions about your brand or industry. You can start your own Twitter chat by establishing a date, time, and original hashtag for everyone to use. Now that you've added value to your content, you want to make sure people see it. You can optimize your content on Twitter using a few different strategies.
Hashtags are an easy and common way to spread your content, but you want to be careful about how many you use. Too many hashtags and your business may come across as spammy -- or like you're trying to steal attention.
To put it simply: don't overuse hashtags. Stick with one or two relevant hashtags per tweet. You should also be doing hashtag research if you want to get more eyes on your content. See which hashtags your audience is already using when talking about your brand, and then adopt them yourself.
Lastly, you'll want to consider how often you tweet. However, it's important to note -- your audience likely isn't on Twitter just to listen to your brand, so try to avoid clogging their feeds with unnecessary content. Experimenting with the time you send Tweets out is also great for reaching more people. A lot of businesses Tweet in the morning, at lunch break, and early evening, because that's when their target audience is most likely to be online.
It's critical you regularly engage with your audience on Twitter by tagging them in posts, responding to their comments, or even hosting fun giveaways to get your audience involved.
To learn more about how to build a community or how to implement community management tactics across the board, read The Ultimate Guide to Community Management. Social listening can allow you to create the type of content your followers actually want, come up with new ideas based on industry trends, improve your customer experience by interacting directly with customers, and shift your strategy to fit your audience's needs.
When you have objectives and goals in place, you can easily measure the results of your performance on any social media site. Having goals also helps determine when your strategy isn't working, and can help you get to the right place.
To measure your results on Twitter, you can head to Twitter analytics, located in the drop-down menu when you click on your profile at the top right corner of your Twitter dashboard. If you're unsure what analytics can help you accomplish, check out this guide to Twitter analytics. A general tip for measuring your performance on Twitter is to focus less on vanity metrics. Vanity metrics, like impressions or follower count, are often high numbers that look good on paper but don't help you meet your business goals.
It's more important you know how many people clicked on the link you Tweeted, or how many people are interacting and engaging with you out of your total audience number, so you have a firmer understanding for which content is most popular with your audience, and what translates to the highest amount of leads.
When using Twitter for business, logging into the platform every time you post can get annoying, and is frankly a waste of time. HubSpot's Social Media tool allows you to publish to social networks in the same place you build campaigns, and schedule content for later. Alternatively, you might consider Sprout Social or Buffer. Promoted tweets will appear in a user's feed or search results.